What an exciting story to tell here. Our client, Paintsmiths, are one, if not THE, luxury paint provider in South Africa, briefed us to conceptualise and design an Integrated Marketing campaign to promote 3 of their top seller Midas Earthcote products. The three products, Pandomo, Frost and Dorado are all inspired by varying nature elements. Marble, Ice and the scales of a fish respectively.I think the visuals will speak for themselves in communicating the fact that Earthcote paints have become something more than just paint. It has taken on a life form. With the copy line: The Art of Wall, it also sends a message that the product becomes the best and reaches the ultimate best level of ‘’wall paint’’. Therefore, the line: The art of Wall.